Thanks for taking the time to stop by!

I am Mervi Keskitalo, I am a former finance professional gone coach, mentor and entrepreneur. After 15 years in the investment and financial industry, the majority of them in leadership positions, I decided I wanted to be a part of supporting a new way to lead. This I do by working with and for individuals, leaders, teams, and organisations to provide effective communication- and goal setting tools to build thriving individuals and organisations.

“I have seen my fair share of high performing individuals and organisations not being able to leverage their inherent potential.”

I have extensive experience working with and for entrepreneurs both as an employee and as a coach. I spend most of my professional time coaching start-ups, scale ups and SMEs.

Professional background

I have a master’s degree in finance from Stockholm School of Economics and spent the early years of my career in London and Stockholm in Investment Banking and Private Equity. Additionally, I have held several interim management positions as CFO and COO in various industries while working along side entrepreneurs in a family office context. 

I have experience from serving on Board of Directors, both as a Chairwoman and a board representative. I have some active engagements in this field.

My main contribution as a board member today is to advocate for transparent communication and provide leadership support.

The Professional

The Entrepeneur

Entrepreneurial endeavours

Besides from running my own coaching and advisory firm, I am a co-founder of an education company focused on leadership, change management, and sales training with a basis in NLP (Neuro Linguistic Programming) and ICFs (International Coaching Federations) coaching framework.

This company is led by one of Sweden’s most prominent Master coaches, Anna Sanderoth Vilkas, and it is an honour to support her work in developing leaders. You can find more information about it here:

Sumoinstitute

The Personal

The private side

I am a traveler at heart and split my time between Sweden, with a base in Stockholm, the Hague in the Netherlands and Indonesia. Regardless of where I am in the world, I spend a lot of time outside with my dog Herman (Hermie), who also inspired the name of my company. 

I truly believe in the power of movement for improved mental and physical health, and I love to exercise in various formats. I thrive the most in a gym, a yoga shala or while running outdoors. Another big passion in my life is books, and it is not unusual for me to read a few at a time.